Brand Identity
Money
Is Weird
A brand built around the inner life of money — why it makes us feel shame, fear, power, and identity, and why that's worth paying attention to. We created a visual world that matches the curiosity and honesty at the heart of the brand.
Money is one of the most emotionally loaded subjects in our lives. The brand had to match that — curious, not prescriptive. Real, not polished.
1,000%
Monthly Follower Growth
The Brief
Start with
the feeling.
Lev came to us with a platform rooted in financial honesty — the kind of money conversations most people avoid. Our job was to build a brand that felt as open and non-judgmental as the content itself. Everything had to feel intentional but never stiff.
Campaign & Content
Ready to begin?
Let's design a brand
that feels like you.
Start with a discovery call
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