Brand Identity · Graphic Design
Heal. Grow. Live Free.
Rooted in faith and nature's beauty — a brand built to guide people back to their truest selves. We built Lori a visual identity as grounded, warm, and purposeful as the work she does.
Healthy people build healthy things. This brand was built to reflect the healer inside the coach.
The Brief
Lori came to us with a clear soul and a clear mission — guide people through emotional healing and personal transformation. Our job was to build a visual identity that held that weight: warm, faith-rooted, grounded in nature, and unmistakably hers.
Brand Identity
Heal. Grow.
Live Free.
Inspired by the quiet evidence of God's presence in creation — light, growth, order, and renewal. Every color, font, and mark was chosen with intention. Nothing performative. Everything purposeful.
Integrity
Standing in truth, even when no one is watching.
Authenticity
Showing up as your true self and inspiring others to do the same.
Connection
Creating safe spaces for people to heal, grow, and thrive.
Truth
Helping people break free and embrace who they were created to be.
Brand in Application
LP
Lori Pulliam
Logo Suite
LORI
PULLIAM
Soul Care Coach
LORI
PULLIAM
Soul Care Coach
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